What is Digital Project Manager?
The management of digital projects is almost the same, except that it concerns “digital projects exclusively.
As a digital project, any project with a digital component – a website, app, online campaign, social media, apps, etc. – can be interpreted. It may be completely digital (such as a website or partly digital with an accompanying website, such as an offline marketing campaign.
The digital project manager is named – you guessed it – the person responsible for ensuring that the digital project runs smoothly.
What skills do marketers of digital ventures need?
We have briefly described a few of the general skills used regularly by digital project managers. Still, several other skills can help people excel in this role, including the seventeen listed below.
1) Writing and editing skills for Copy/Content
Material is and always was, king. You’ll become an invaluable member of your team by being able to write and edit. Whether it’s writing a brief for a designer, an agency blog post, or an email to a customer, writing skills are essential. So are the skills for editing. The words of a designer or developer should turn a successful project manager into something more persuasive and understandable.
The Internet’s front-facing languages include HTML and CSS. If you have done something online, then you are working with HTML already. A great ability to support designers or developers in a pinch is to edit or write HTML. The more you know, the more motivated you are to assist others. Simple tasks, such as formatting web content, inserting text, pictures, and the sometimes embedded YouTube video, can often make a world of difference for developers.
Problem-solving is a vital aspect of the daily operations of a DPM. This position involves tasks typical of most project management jobs, such as schedule preparation, budget monitoring, and scope management. It includes duties that are often associated with product managers, such as planning and testing features. There are plenty of issues to tackle, and no day is going to be the same!
4. The Social Media
Arguably, there needs to be a degree of social media awareness for those involved in marketing. In particular, digital project managers need to consider social media platforms’ content limitations and how to use social media tools such as publishing platforms such as Hootsuite and analytics platforms such as Calculated.
5. The FTP
Many businesses use the File Transfer Protocol (FTP) to connect locally and online to file systems and servers. Most people understand how to use public cloud sharing services like Dropbox, but as an efficient project manager, knowledge of FTP is vital. Even if your business doesn’t exchange files using an FTP program, it’s possible that some of the vendors you deal with would.
9. Awareness of SEO
All organizations want their content to be on Google’s first list. Being able to help the business achieve better rankings is an impressive ability to have. The optimization of search engines helps to link your customers to great content. Copywriters and other marketing team members often forget to include SEO as part of their operation, but with your help—they will not!